SPKN Media HubSpot Implementation and Migration

How we transformed a nonprofit's "Frankenstein" tech stack of 5 disconnected systems into a streamlined HubSpot powerhouse, saving countless hours and revolutionizing their donor management

Client

Franshares

Services

HubSpot Technical Revamp

Project Timeline

2 Weeks

Platforms

HubSpot, 3rd Party Integration, Securitize

Additional Converted Customers

Contacts Fixed

10,000

Project Overview

"As somebody who has gone through very poor transitions to new platforms and changed multiple times as a startup nonprofit, this has probably been the best decision that we've made the entire time."

Background

SPKN Media (Sports Professional Knowledge Network) is a nonprofit organization dedicated to connecting sports professionals. As a growing organization, they found themselves struggling with an increasingly complex technology infrastructure that was hindering their operations rather than enabling growth.

The Challenge

Sarah Male, Director of Operations at SPKN Media, describes their situation before partnering with MergeYourData:

"We had five different platforms that we were trying to get them all talk to each other... It was truly like a Frankenstein situation of trying to get everything to work together, and it just did not."

Their tech stack included:

MailChimp for marketing
Bloomerang for pipeline and donor tracking
Wordpress website
WooCommerce for purchasing memberships and online courses
Zapier for attempting to connect these disparate systems

This fragmented approach led to several critical business challenges:

Inefficient Operations: Staff had to navigate multiple platforms, logins, and interfaces just to accomplish basic tasks.
Training Nightmares: Onboarding new team members required extensive training across numerous systems.
Data Silos: Critical information was scattered across platforms, making comprehensive reporting nearly impossible.
Budget Complexity: Multiple subscriptions and services created a financial tracking headache.
Limited Visibility: No unified view of contacts, their interactions, or donor journeys.

Project Execution

The Solution

MergeYourData implemented a comprehensive solution that consolidated SPKN's technology infrastructure into a unified HubSpot environment.

The solution included:

Full Data Migration: Transferring all historical data from multiple platforms into HubSpot
Custom Integration: Ensuring all systems could communicate seamlessly
Workflow Optimization: Redesigning processes for maximum efficiency
Unified Contact Management: Creating a single source of truth for all contact information
Training and Support: Ensuring the SPKN team could leverage the full potential of their new system, multiple customized training sessions were executed to learn HubSpot

Project results

The Results

The transformation delivered immediate and substantial benefits:

1. Streamlined Operations

"It has streamlined our processes tenfold. It has saved so much time on my end to be able to pull stuff for board members, for donors marketing."

2. Unified Contact View

"We have everything under them from what is their title, what is their category, coach, athlete, athletic director, are they a donor? Are they communicating to be a donor?... Having that one specific contact to go to know that all the notes are there, the email communication, everything is just one click away is just a godsend."

3. Enhanced Marketing Capabilities

"One of our biggest things is the email marketing and analytics within HubSpot... tracking to see who's engaging with the emails and stuff like that, and have it right under the person's contact information."

4. Simplified Budget Management

"It's one line item that you have to track budget wise... rather than 10 or 15 different ones to figure out."

5. Improved Training

The unified platform dramatically simplified onboarding new team members, eliminating the need to train on multiple systems.

Why MergeYourData?

SPKN chose MergeYourData for our expertise in consolidating complex data infrastructures and creating seamless integrations. The partnership succeeded because of:

Technical Expertise: Our deep understanding of multiple platforms allowed for smooth data migration
Strategic Approach: We didn't just move data - we optimized workflows
Custom Solutions: We tailored the implementation to SPKN's specific needs
Ongoing Support: We provided training and support throughout the process

The Operational Transformation

The HubSpot implementation fundamentally transformed SPKN Sports' day-to-day operations:

From Fragmented to Unified

Before: Staff needed to access five different platforms to piece together information

After: All data is accessible in one system with a single login

From Manual to Automated

Before: Team members spent hours manually transferring information between systems

After: Data flows automatically throughout the system, eliminating duplicate entry

From Complexity to Simplicity

Before: Training required learning multiple complex systems

After: New team members only need to learn one intuitive platform

From Reactive to Proactive

Before: Data was historical and difficult to access

After: Real-time insights enable proactive decision-making

From Financial Burden to Cost Efficiency

Before: Multiple subscriptions created budget complexity

After: Consolidated platform provides better value with predictable costs

Client Testimonial

"As somebody who was very, very, very hesitant to do another platform change and migrate everything over, and I was definitely the stickler for not wanting to do it. I'll be the first to admit it. I'm very glad we did. It has streamlined our processes tenfold."

"As somebody who has gone through very poor transitions to new platforms and changed multiple times as a startup nonprofit, this has probably been the best decision that we've made the entire time."

"Props to you Dan, and MergeYourData for taking the time to help us find the solutions that we needed to make HubSpot work the way we needed to and make it as streamlined and as helpful as it has been."

Transform Your Operations with HubSpot

If your organization is struggling with disconnected systems and inefficient processes, MergeYourData.com can deliver the same transformative results we achieved for SPKN Sports.

Our HubSpot implementation specialists will: