Unlocking the Power of Buyer Intent in HubSpot with Breeze AI

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If you're using HubSpot and haven't explored the Buyer Intent feature yet, you're missing out on a game-changing tool for automating your sales and marketing efforts. This feature is part of the new Breeze AI suite, which helps businesses identify high-intent prospects and seamlessly integrate them into their CRM and marketing workflows.

In this post, we'll walk you through a powerful use case of Buyer Intent inside HubSpot, showing you how to automate lead generation, outbound marketing, and ad targeting. Plus, we have an exclusive offer to help you get started quickly.

How to Access Buyer Intent in HubSpot

To get started with Buyer Intent:

If you're using HubSpot and haven't explored the Buyer Intent feature yet, you're missing out on a game-changing tool for automating your sales and marketing efforts. This feature is part of the new Breeze AI suite, which helps businesses identify high-intent prospects and seamlessly integrate them into their CRM and marketing workflows.

In this post, we'll walk you through a powerful use case of Buyer Intent inside HubSpot, showing you how to automate lead generation, outbound marketing, and ad targeting. Plus, we have an exclusive offer to help you get started quickly.

1. Navigate to Marketing > Buyer Intent in the HubSpot sidebar.
2. If you haven't enabled Breeze AI, you'll be prompted to set it up.
3. Once activated, you'll see three main tabs: Overview, Companies, and Configuration.

Each tab offers valuable insights and controls, but the real magic happens in the Configuration tab, which we'll explore in detail below.

Setting Up Buyer Intent Configuration

Inside the Configuration tab, you'll find several sections that allow you to tailor Buyer Intent to your specific needs. Here’s how you can make the most of it:

1. Define Your Target Market

Buyer Intent lets you segment your audience by setting up a Total Addressable Market (TAM) and specific Target Markets. This ensures you're tracking intent data from the right companies and filtering out irrelevant ones.

For example, if you're in B2B SaaS, you might want to exclude visitors looking for job opportunities (Career-related page views) or users engaging with non-relevant content (like Tableau page views, in our case).

2. Set Up Intent Criteria

You can define what qualifies as buyer intent based on:

• The number of website visits (e.g., 3+ visits within 90 days)
• Unique visitors (e.g., at least one unique visitor from the company)

If you have a high-traffic site, you can increase these numbers to refine your audience.

3. Automate CRM and List Additions

Once your intent criteria are set, you can automatically add high-intent companies to your HubSpot CRM and static lists. This ensures that your sales team always has access to fresh, high-intent leads without manual input.

Top Use Cases for Buyer Intent in HubSpot

1. Automated LinkedIn Ad Targeting

One of the most powerful applications of Buyer Intent is running automated LinkedIn ads targeting high-intent companies. Here’s how:

1. Create a saved view of high-intent companies in HubSpot.
2. Use Buyer Intent to automatically add these companies to a static list.
3. Sync this list with your LinkedIn ad account.
4. Run targeted ads to decision-makers at these companies.

By doing this, you're ensuring that your ads reach businesses already showing interest in your solutions, increasing conversion rates.

2. Seamless Integration with Apollo for Outbound Sales

Another game-changing use case is automating outbound prospecting with Apollo:

1. When a company meets your intent criteria, it is automatically added to your CRM.
2. HubSpot syncs this data with Apollo via an integration (we use Make.com for this step).
3. Apollo searches for contacts associated with that company.
4. These contacts are added to a prospecting list for your sales team.

This means your sales reps always have fresh, high-intent leads ready for outreach—without lifting a finger.

How to Get Started with Buyer Intent in HubSpot

If you're ready to implement Buyer Intent but need help setting it up, we have two options for you:

1. Already Have Buyer Intent? Book a one-hour consultation for just $97. We’ll set up everything, including all Breeze AI features.
2. Haven't Upgraded to Breeze AI Yet? If you purchase Breeze AI credits through us, we'll set everything up for you for free.

📌 To get started, submit the form linked below this post, and we’ll take care of the rest!

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Buyer Intent inside HubSpot is a powerful feature that can automate lead generation, streamline outbound sales, and enhance ad targeting—all without manual effort. Whether you're looking to improve your LinkedIn ad efficiency or automate sales prospecting, this tool is a must-have.

If you're serious about leveraging Buyer Intent for your business, take advantage of our exclusive setup offer and start optimizing your sales and marketing today!

🚀 Ready to supercharge your pipeline? Submit your form now!

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