How to Grow Your Business by 15% or More in Less Than Six Months

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Today, I unveiled another crucial part of our strategy for growing businesses between $5M and $20M in revenue by at least 15% within six months. Our approach is structured, systematic, and proven, and as I continue to create videos, I’ll be adding more of our diagrams and insights to this page.

You’ll see exactly how we approach revenue operations (RevOps) and how we guarantee growth for our clients. But before diving into the latest section, let’s briefly go over the kind of results our clients experience.

The Revenue Play Analysis

When working with clients, our primary focus is helping them generate more revenue faster. To do this, we analyze their current go-to-market strategy and assess the results they’re achieving. Businesses typically fall into specific categories, which we map out using a systematic framework.

One of the key insights we emphasize is ensuring that businesses optimize the bottom-right section of our revenue play diagram—the highest-results, lowest-investment strategies—before moving on to more complex approaches.

The Fastest Ways to Generate More Revenue

We evaluate revenue plays based on two factors:

• Investment (time and/or money)
• Results (growth and profitability impact)

While any strategy can work with the right team, strategy, and execution, some methods are consistently more effective for most companies. Let’s walk through the most impactful strategies, starting with the highest-ROI plays.

1. Pricing Adjustments (Highest Impact, Lowest Investment)

Small tweaks in pricing can drive significant revenue increases with minimal effort. Adjusting offer structures, adding new pricing tiers, or optimizing pricing based on client segments can yield immediate returns. In some cases, better pricing strategies actually increase conversions rather than reducing them.

2. Client Referrals

If you’re delivering strong results, asking for referrals should be a priority. The key is to target high-fit connections from your existing customers and leverage those introductions for rapid growth.

3. Warm Expansions

After successfully completing a project, there’s often untapped potential to sell additional services or products to existing customers. Understanding their ongoing pain points and proactively offering solutions leads to efficient revenue growth.

Secondary Revenue Growth Strategies

Once the core revenue drivers are optimized, we look at the next tier of opportunities:

4. Cold Expansions

Reconnecting with past clients or organizations you previously worked with can lead to new business opportunities. This often involves engaging new decision-makers or re-establishing relationships with former contacts.

5. Paid Community & Newsletter Sponsorships

Highly targeted sponsorships in niche communities can yield strong results. Knowing your ICP (Ideal Customer Profile) is essential to making this approach effective.

6. Strategic Partnerships

Unlike generic partnerships, strategic collaborations involve closely aligned businesses that co-sell, share resources, or build joint offerings. When done correctly, this can drive substantial revenue growth.

High-Effort, High-Return Strategies

These strategies require more investment but can lead to sustainable growth if executed well:

7. Account-Based Marketing (ABM)

Companies that execute ABM effectively tend to grow faster than their peers. Personalized outreach and targeting key accounts with precision can yield impressive results.

8. Content Marketing & Newsletters

While dependent on execution quality, audience-driven content builds trust and attracts high-fit leads over time. However, generic or poorly targeted content tends to underperform.

9. Cold Outreach (Email & Calling)

Cold outreach can be a game-changer when done right. Highly personalized messaging that speaks to pain points and demonstrates value will always outperform mass, untargeted outreach.

Strategies with Limited ROI (Proceed with Caution)

Some marketing and sales tactics tend to have lower ROI unless executed with precision. Here’s what to be wary of:

• Random Acts of Sales & Marketing – Lack of a structured approach leads to wasted effort.
• Trade Shows & Conferences – High investment with often disappointing returns unless approached strategically.
• Owned Communities & Podcasts – Require significant time and resources, with uncertain ROI.
• Mass Cold Emailing – Often low-performing unless expertly crafted and highly targeted.

The Key Takeaway: Focus on What Works

When we work with businesses, our priority is identifying the highest-impact, lowest-effort opportunities first. Pricing adjustments, client referrals, and warm expansions consistently drive fast revenue growth. From there, we expand into additional revenue plays based on the company's current execution and market opportunities.

Want to Grow Your Business by 15%+ in Six Months?

If you’re looking to optimize your revenue strategy and experience rapid growth, let’s connect. Book a call today, and we’ll walk you through how our approach can drive measurable results for your business.

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